Morphe x Jaclyn Hill Vault palettes: Did BECCA issue a C&D?
Let me preface this by saying it's no secret that I do not like Morphe Cosmetics. The company is shady and manipulative at best, liars at worst. They have copied other products in the past from Viseart to Ben Nye, and many other true professional brands. On top of that, they work with their number one shiller, Jaclyn Hill.
Before anyone tries to come at me by claiming I'm making libelous statements about Morphe or Jaclyn Hill please understand I can prove all my allegations against them.
So let me define the word SHILL. From Merriam-Webster Dictionary:
From Cambridge Dictionary:
When Jaclyn, and all influencers who work with Morphe, are hyping up the product as amazing, the best they ever used, or give it some otherworldly glowing review that is shilling and makes each person a shiller.
Now that we have that out of the way...
So recently Jaclyn Hill and Morphe announced a series of new palettes based on her "original" palette. Supposedly these shadows were all ones she loved but didn't use in the palette that came out in June 2017. The palettes were supposedly made available for order or pre-order but in the last day or two Morphe released a statement saying the products would not be sold at this time due to a quality control issue - "...did not meet our standards".
So why don't I believe this? Oh, that's right because Jaclyn has lied in the past. I do believe this has to do with BECCA possibly issuing a cease and desist due to the Value collection looking nearly identical to the BECCA x Jaclyn Hill collection.
The original BECCA x Jaclyn Hill packaging was supposedly Jac's idea and it was supposed to be reminiscent of champagne bubbles.
Later on, BECCA released another palette of highlighters from the Champagne Pop collection and this palette looks more in line with what Morphe copied.
Let me put this in a timeline:
I am aware that there were a few vloggers commenting on the shadows - such as the greens not being the greatest to work with so it's possible that Morphe is telling the truth and they pulled it due to "inconsistencies" but I also have to wonder if BECCA sent a cease and desist. I don't believe for a minute that the packaging on the Morphe x Jaclyn Hill Vault collection was a coincidence with that of the BECCA x Jaclyn Hill Champagne Pop packaging. Guess we'll have to wait and see IF Morphe re-releases the Vault collection with the same packaging or new packaging.
Edit to include: Someone on Instagram claimed that Jaclyn Hill owns the packaging design for the BECCA and that it's trademarked. Well, that person is wrong. She doesn't own the trademark to the packaging design.
Edit 2: Someone else claimed that Jac owns the packaging design, not BECCA. Here are the facts folks, no Jaclyn does not own the design but BECCA does own the trademark to Champagne Pop. While she claimed the design was her idea - to be reminiscent of champagne bubbles - that comment proves that BECCA also owns the design as they own the copyright to Champagne Pop.
Before anyone tries to come at me by claiming I'm making libelous statements about Morphe or Jaclyn Hill please understand I can prove all my allegations against them.
So let me define the word SHILL. From Merriam-Webster Dictionary:
Definition of shill
shilled; shilling; shills
intransitive verb
1 : to act as a shill
2 : to act as a spokesperson or promoter
shill
noun
Definition of shill
1 a : one who acts as a decoy (as for a pitchman or gambler)
b : one who makes a sales pitch or serves as a promoter
From Cambridge Dictionary:
shill
noun [ C ] UK /ʃɪl/ /ʃɪl/ us
someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer
When Jaclyn, and all influencers who work with Morphe, are hyping up the product as amazing, the best they ever used, or give it some otherworldly glowing review that is shilling and makes each person a shiller.
Now that we have that out of the way...
So recently Jaclyn Hill and Morphe announced a series of new palettes based on her "original" palette. Supposedly these shadows were all ones she loved but didn't use in the palette that came out in June 2017. The palettes were supposedly made available for order or pre-order but in the last day or two Morphe released a statement saying the products would not be sold at this time due to a quality control issue - "...did not meet our standards".
So why don't I believe this? Oh, that's right because Jaclyn has lied in the past. I do believe this has to do with BECCA possibly issuing a cease and desist due to the Value collection looking nearly identical to the BECCA x Jaclyn Hill collection.
The original BECCA x Jaclyn Hill packaging was supposedly Jac's idea and it was supposed to be reminiscent of champagne bubbles.
Later on, BECCA released another palette of highlighters from the Champagne Pop collection and this palette looks more in line with what Morphe copied.
Let me put this in a timeline:
- February 2016: Linda Tawil gave an interview to Beauty Store Business magazine (page 18) where she announced that she and Jaclyn Hill were working on a secret project.
- April 27, 2016: BECCA Cosmetics announced on Instagram of their collaboration with Jaclyn Hill. Jaclyn at this time was always secretly working with Linda on her palette.
- May 18, 2016: BECCA released their Champagne Pop collection, a collaboration with Jaclyn Hill. Reported by Temptalia with a May 26 full release date.
- June 8, 2016: BECCA removes eyeshadow palette from the market due to it being terrible and customers were returning it to Sephora. Jaclyn claimed there were inconsistencies with the palettes. (She then threw BECCA under the bus in a whole other scandal which I won't rehash other than to say she went from claiming this was her baby to she only had input with one color.)
- June 14, 2017: Linda Tawil posts on her IG that their collaboration with Jaclyn Hill would be released the following week. This is the secret project Linda hinted at the previous year PRIOR to BECCA's collaboration with Jaclyn was even released!
- June 11, 2018: Jaclyn Hill announced new released with Morhpe based on the shadows from the original palette released in 2017.
- June 21, 2018: Morphe releases statement about the Vault collection.
— Morphe (@MorpheBrushes) June 22, 2018
I am aware that there were a few vloggers commenting on the shadows - such as the greens not being the greatest to work with so it's possible that Morphe is telling the truth and they pulled it due to "inconsistencies" but I also have to wonder if BECCA sent a cease and desist. I don't believe for a minute that the packaging on the Morphe x Jaclyn Hill Vault collection was a coincidence with that of the BECCA x Jaclyn Hill Champagne Pop packaging. Guess we'll have to wait and see IF Morphe re-releases the Vault collection with the same packaging or new packaging.
Edit to include: Someone on Instagram claimed that Jaclyn Hill owns the packaging design for the BECCA and that it's trademarked. Well, that person is wrong. She doesn't own the trademark to the packaging design.
Edit 2: Someone else claimed that Jac owns the packaging design, not BECCA. Here are the facts folks, no Jaclyn does not own the design but BECCA does own the trademark to Champagne Pop. While she claimed the design was her idea - to be reminiscent of champagne bubbles - that comment proves that BECCA also owns the design as they own the copyright to Champagne Pop.
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