P&G acquires First Aid Beauty

Thursday, July 19, 2018

Image from FAB Instagram page. Used under U.S. Fair Use laws.
Cincinnati-based Proctor and Gamble (P&G) have announced that they have acquired the cult skincare company First Aid Beauty for a reported $250 million. First Aid Beauty was founded in 2009 by Lilli Gordon in Newton, Massachusetts. It quickly gained a following and has done quite well in Sephora and in ULTA Beauty with reportedly over $50 million in annual sales.

Ms. Gordon will remain as CEO and will retain her current team of approximately 50 employees.

Share This Story

Tags: , , , ,

0 comments

Note: Only a member of this blog may post a comment.

Copyright and Fair Use Disclaimer

Information shared on the website (e.g. blog) is written by me based on public information and/or my opinion. Photos taken by me may not be used for commercial purpose but may be used by not-for-profit entities and individuals under the Fair Use clause in the Copyright Act of 1976. If information and/or photos obtained from this website and used elsewhere please provide a link back to this site as the citation.
 
Photos not taken by me and other information are used under the "Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use." All rights reserved to the respective owners.
 
False copyright claims filed against my website and/or social media channels is not only perjury and is illegal but also punishable by law.
 

Swagbucks

Join Swagbucks!