Ipsy 2011-2012


Ipsy is similar to Birchbox in that it is a subscription service that specializes in cosmetic products. Like Birchbox, for $10 per month you get four to five products in a cute little cosmetic bag. Items may range from full-sized beauty products to deluxe-sized samples. Unlike Birchbox as of December 2011 there are no special perks for members such as points or referral bonuses.

It was co-founded by Michelle Phan and Marcelo Camberos, a VP at Funny or Die, Inc. in July 2011 and officially launched in November 2011 with their first bag shipped out to customers in December 2011.


December 2011 (blog entry)
  1. Salicylic Acid Blemish Control Blotting Paper by Mai Couture ($20)
    OR Blush Paipers by Mai Couture ($17.50)
  2. Soft Matte Lip Cream by NYX ($6.50)
  3. Eyeshadow Primer Potion by Urban Decay ($9)
  4. Sin Eyeshadow by Urban Decay ($17)
  5. Lights, Camera, Lashes by Tarte (deluxe size)
Total value of bag: Over $50
January 2012 (blog entry)
  1. Freeman Cucumber Peel-Off Mask, 6 oz ($3.99)
  2. Sheer Cover Concealer ($19.95)
  3. WEN conditioner, 2 oz size ($3.75)
  4. TheBalm eyeshadow ($16) OR TheBalm's Hot Ticket nail polish ($10)
Total value: $37.69 OR $43.69 depending on which TheBalm item you get.
February 2012
  1. Freeman Goji Berry Hydration Mask OR Pineapple Enzyme Mask ($1.99)
  2. NYX Roll On Shimmer ($4.50)
  3. X Out Shine Control ($0)*
  4. Dead Sea Premier Cinderella Mask + Bonus Gift ($0)**
  5. NuMe "gift certificate" ($100 off styling tools or hair extensions)***
Total value:  $6.49

* The X Out Shine Control is not sold individually and is a "free" gift with the purchase of X Out™ Acne Wash-In Treatment.

** The Dead Sea Premier products sent out are sachet size samples that are free on the Dead Sea Premier site. The Dead Sea Premier site lists the samples as a $0 value.

*** The NuMe "gift card" is only good towards styling tools or hair extensions and has an expiration date. Note as of 2/16 there is a 50% off promo code to use as well. MYGLAMGRAM14.
March 2012
  1. Murad Eyelift (sample packet)
  2. Pure-Lisse Daily Moisturizer (sample packet)
  3. Keracolor Color Enhancing Leave-In Treatment ($9.99)
  4. MyGlam brush and case ($6.94)*
  5. 3Lab Perfect Cleansing Foam 3.4 oz ($40.00) OR
    Pur-Lisse Lip Comfort 0.38 oz ($16.00) OR
    Murad Absolute Bronzing Boost 0.17 oz ($6.46)**
  6. Dermstore $25 "gift card"** *
Total value: $56.93 OR  $32.93 OR $23.39

* Based on brush prices average between Sigma and Crown Brush for a similar brush and case. Actual value unknown.
** Based on 1 oz sold for $38.
*** Must spend $25 to use "gift card".
April 2012
MyGlam pink "glamour" bag. N/A $5.99*
MyGlam All-Over Eyeshadow Brush N/A $4.98*
MyGlam Eyeliner Brush N/A $4.98*
Urban Decay 24/7 Glide-On Eye Pencil 0.03 oz (travel size) $6.40*
All-Belle False Eyelashes one size - one set $3.50*
Dermstore Lip Quench 0.21 oz (full size) $12.00
Total value: $37.85
* Based on comparable items, not actual prices.
May 2012
  1. Philosophy Love Sweet Love Spray Fragrance, 0.05 oz
  2. Studio Gear Complete Color Lipstick
  3. Miss Beauty Nail Bling
  4. MyGlam Concealer Brush
  5. MyGlam Defining Eyeliner Brush
June 2012
  1. Gold glitter bag - $1
  2. NYX Round Lipstic - $4
  3. philosophy take a deep breath, 0.4 oz - $6.80 (based on the 2 oz retailing for $34)
  4. Living proof frizz Nourishing Styling Cream, 2 oz- $15
  5. Marbella Permanent Eyeliner Pen -  $19
Total bag value $45.80
    July 2012
    1. NuMe HydroPunch Hydrating Conditioner, 0.67 oz (approximate: $1.98)
    2. Yes To Cucumbers On-The-Go Facial Towelettes (retail: $2.99)
    3. Circus by Andrea's Choice Nail Polish (unknown, fair retail would be $8)
    4. Juice Beauty Green Apple SPF 15 Moisturizer, 0.5 oz (approximate: $11.18) OR Kiehl's Ultra Facial Oil-Free Lotion, 1 oz ($)
    5. Buxom Big & Healthy Lip Polish, 0.15 oz (retail: $18) OR Josie Maran Magic Marker Lip and Cheek Stain, 2.5 oz (retail: $19)
    August 2012
    1. demeter Roll on Perfume Oil in Clean Skin or Dragon Fruit
    2. S.A.L.T.Y. Cosmetics Glama-ZOID! Eyeshadow
    3. Eclos Cellular Activator Facial Serum
    4. Eclos Moisture Therapy Regenerative Cream
    5. Circus by Andrea's Choice Nail Color in Spectacle or Ringmaster
    6. MyGlam brand lipgloss in 01 or 02
    September 2012
    1. Black Ipsy Bag
    2. Jane cosmetics lip gloss ($3.33)
    3. Mirabella Eye Colour Eyeshadow ($10)
    4. Monoi Repairing Split End Sealer
    5. SOHO London brush ($6.99)
    6. Circus by Andrea's Choice
    October 2012
    1. Be A Bombshell eyeliner - full size. Retail: $14
    2. theBalm What's Your Type mascara - deluxe sample. Value:
    3. Mirenesse lip bomb - full size. Retail: $35.10 (their club price is $28.08)
    4. Coastal Scents - four deluxe size eye shadows. Value:
    5. Couture Colour Hair Treatment. Retail: $12.00 0.5 oz
    6. Chevron pattern Ipsy Bag. Similar bags retail between $3.50 to $9.95 depending on the store. Not sure if it's a set we're getting or just one.
    November 2012
    1. theBalm Meet Matt(e) eyeshadow
    2. Starlet Intense Eyeliner     
    3. Nailtini Nail Lacquer in Millionaire     
    4. bareMinerals Marvelous Moxie Lipgloss   
    5. Chella Defining Eyebrow Gel
      OR
      Benefit they’re real! beyond mascara
    December 2012
    1. NYX Loose Pearl Shadow     
    2. Urban Decay 24/7 Glide-On Eye Pencil
    3. Mai Couture Highlighter Papier     
    4. Mirabella Prime for Face and Eyes     
    5. Be A Bombshell Lip Gloss

      Bonus: Urban Decay BB Cream (for select members)

    Note: Like other US based subscription companies, MyGlam does not ship internationally (including Canada and Mexico).