Using Jeffree Star Cosmetics Velour Liquid Lipstick on the eyes? Don't!

Thursday, October 04, 2018


So Jeffree Star is at it again. This time his company Jeffree Star Cosmetics is promoting the use of the Velour Liquid Lipsticks on the waterline. It's NOT intended for eye use, it's ingredients are not approved by the FDA for eye use, and more importantly - it's NOT SAFE!


Let's take a look at the ingredients listed to the Velour Liquid Lipsticks. While not all pages contain the ingredients Breakfast at Tiffany's DOES list the ingredients:
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Kaolin, Synthetic Beeswax, Hydrogenated Polyisobutene, Silica Dimethyl Silylate, Disteardimonium Hectorite, Tocopheryl Acetate, Hydrogen Dimethicone, Propylene Carbonate, Ethylhexyl Methoxycinnamate, Ethylhexylglycerin, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol. May Contain (+/-) Titanium Dioxide (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
The MAY contain are ingredients that may or may not be in that particular color. Since this is an aqua color we know that Blue 1 Lake will be used, what we don't know is how much Yellow 5 Lake and how much (or which) of the Reds are used to make this particular shade. Regardless, the US FDA has not approved any of these particular shades of Red in cosmetics intended for the eyes. You can view the list of ingredients are that approved and for what by going to the FDA website. It's absolutely approved for the lips which if the Velour Liquid Lipsticks were used only on the lips then no problem. By promoting the liquid lipsticks on the eyes they ARE marketing it as an eye product and that alone could get them into trouble with the FDA AND a lawsuit if someone had issues with the product as an eyeliner.

Oh I know, I know. The US FDA doesn't regulate cosmetics. That's true, they don't but they do regulate the ingredients and they do regulate labeling and how products are promoted. A company can't make claims about their products that would violate certain rules and regulations and it's very possible if reported to the FDA that Jeffree Star Cosmetics would get a warning letter from them and if further violations occurred fines or a lawsuit from the government.

Yes, I know that people will say but in Europe, those red pigments are allowed in eye make. It's safe. Well, his company is based in the US, it sells from the US, and it must abide by US laws and regulations. I never said anything about the pigments being unsafe for the eyes - I'm saying it's NOT APPROVED for eye use and there's a HUGE difference between NOT APPROVED and SAFE.

What stood out to me in the ingredients was one particular ingredient: Ethylhexyl Methoxycinnamate. Ethylhexyl Methoxycinnamate is also known as Octinoxate. Ethylhexyl Methoxycinnamate is used in lip products, some skincare products, and in sunscreen because it's a UV-B blocker. It was also recently BANNED in Hawai'i due to it HARMING and KILLING coral reefs.

So you want to put a product with a chemical known to HARM and KILL coral reefs into your eyes? More specifically, you want to put a product with a chemical known to HARM and KILL coral reefs on your waterline? You do realize that your waterline is a mucous membrane and that the tear duct is a hole into your body? If you use his liquid lipsticks on your eyes or waterline you're taking the risk of your body absorbing the chemical - a chemical that kills coral - into your bloodstream, into your eyes, into your brain. It may not have immediate effects on your now but prolonged use over time may result in serious health effects. And for what? So you can look edgy? So you can have your picture splashed all over social media? It's up to you to use it on your waterline or eyes but it's irresponsible for him and his company to promote those who do on his business Instagram page. It's a lawsuit waiting to happen.

Disclosure: I'm aware that I linked Breakfast At Tiffany's to Beautylish* and that I'm an affiliate with them. While I do not approve of him or his company I know that the lesser of two evils is to link to Beautylish rather than directly to his site. The link in the main post is NOT a Beautylish affiliate but if you would like to purchase it and support this blog then here is the actual affiliate link to it*.

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