Using Jeffree Star Cosmetics Velour Liquid Lipstick on the eyes? Don't!

Thursday, October 04, 2018

This article has been modified.

So Jeffree Star is at it again. This time his company Jeffree Star Cosmetics is promoting the use of the Velour Liquid Lipsticks on the waterline. It's NOT intended for eye use, it's ingredients are not approved by the FDA for eye use, and more importantly - it's NOT SAFE!

Let's take a look at the ingredients listed to the Velour Liquid Lipsticks. While not all pages contain the ingredients Breakfast at Tiffany's DOES list the ingredients:
Isododecane, Trimethylsiloxysilicate, Cyclopentasiloxane, Dimethicone, Kaolin, Synthetic Beeswax, Hydrogenated Polyisobutene, Silica Dimethyl Silylate, Disteardimonium Hectorite, Tocopheryl Acetate, Hydrogen Dimethicone, Propylene Carbonate, Ethylhexyl Methoxycinnamate, Ethylhexylglycerin, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol. May Contain (+/-) Titanium Dioxide (Cl 77891), Red 7 Lake (Cl 15850:1), Red 30 Lake (Cl 73360), Yellow 5 Lake (Cl 19140), Blue 1 Lake (Cl 42090), Red 28 Lake (Cl 45410)
The MAY contain are ingredients that may or may not be in that particular color. Since this is an aqua color we know that Blue 1 Lake will be used, what we don't know is how much Yellow 5 Lake and how much (or which) of the Reds are used to make this particular shade. Regardless, the US FDA has not approved any of these particular shades of Red in cosmetics intended for the eyes. You can view the list of ingredients are that approved and for what by going to the FDA website. It's absolutely approved for the lips which if the Velour Liquid Lipsticks were used only on the lips then no problem. By promoting the liquid lipsticks on the eyes they ARE marketing it as an eye product and that alone could get them into trouble with the FDA AND a lawsuit if someone had issues with the product as an eyeliner.

Oh I know, I know. The US FDA doesn't regulate cosmetics. That's true, they don't but they do regulate the ingredients and they do regulate labeling and how products are promoted. A company can't make claims about their products that would violate certain rules and regulations and it's very possible if reported to the FDA that Jeffree Star Cosmetics would get a warning letter from them and if further violations occurred fines or a lawsuit from the government.

Yes, I know that people will say but in Europe, those red pigments are allowed in eye make. It's safe. Well, his company is based in the US, it sells from the US, and it must abide by US laws and regulations. I never said anything about the pigments (colorants) being unsafe for the eyes - I'm saying it's NOT APPROVED for eye use and there's a HUGE difference between NOT APPROVED and SAFE.

What stood out to me in the ingredients was one particular ingredient: Ethylhexyl Methoxycinnamate. Ethylhexyl Methoxycinnamate is also known as Octinoxate. Ethylhexyl Methoxycinnamate is used in lip products, some skincare products, and in sunscreen because it's a UV-B blocker. It was also recently BANNED in Hawai'i due to it HARMING and KILLING coral reefs.

So you want to put a product with a chemical known to HARM and KILL coral reefs into your eyes? More specifically, you want to put a product with a chemical known to HARM and KILL coral reefs on your waterline? You do realize that your waterline is a mucous membrane and that the tear duct is a hole into your body? If you use his liquid lipsticks on your eyes or waterline you're taking the risk of your body absorbing the chemical - a chemical that kills coral - into your bloodstream, into your eyes, into your brain. It may not have immediate effects on your now but prolonged use over time may result in serious health effects. And for what? So you can look edgy? So you can have your picture splashed all over social media? It's up to you to use it on your waterline or eyes but it's irresponsible for him and his company to promote those who do on his business Instagram page. It's a lawsuit waiting to happen.


So to be clear, when I originally said above the liquid lipsticks are not safe for the eye area and then seemingly contradicted myself by saying, "I'm saying it's NOT APPROVED for eye use and there's a HUGE difference between NOT APPROVED and SAFE." I meant there is a difference between not approved and safe in regards to the colorants. The FDA does not regulate other ingredients in cosmetics other than colorants and they don't say if something is safe or not, rather they'll list it as approved or not approved.

The FDA also regulates certain ingredients that are used in drugs. Sunscreen ingredients are considered as drugs if over a certain percentage which is why it's permitted in cosmetics because its under a certain percentage. Regardless, Ethylhexyl Methoxycinnamate is not a safe ingredient to use in the waterline area as Ethylhexyl Methoxycinnamate as Octinoxate has been proven to harm and even kill marine life which is why it's now banned in Hawai'i (without a prescription). There is an inherent risk to put any amount of Ethylhexyl Methoxycinnamate into your waterline area as over time it could potentially harm your eyes. This is what makes using Jeffree Star's liquid lipsticks as eyeliner NOT safe. If he were to omit Ethylhexyl Methoxycinnamate from his liquid lipsticks it might be then be safe to use but proper testing would be needed to determine if it was or wasn't safe.

Disclosure: I'm aware that I linked Breakfast At Tiffany's to Beautylish* and that I'm an affiliate with them. While I do not approve of him or his company I know that the lesser of two evils is to link to Beautylish rather than directly to his site. The link in the main post is NOT a Beautylish affiliate but if you would like to purchase it and support this blog then here is the actual affiliate link to it*.


  1. Just a heads up, you actually did say it’s not safe, in bold type, in the first paragraph of your article.

    1. You're right, I did say that. I've gone and edited my post to hopefully clarify what I meant.

      In the US, colorants (pigments) are regulated by the US FDA. In their eyes, there is a difference between safe and approved. They also regulate certain ingredients used in sunscreen (under drugs). So while the PIGMENTS (colorants) may or may not be safe for eye use (more testing is needed), certain pigments are NOT approved for eye use. Now, what makes the liquid lipsticks NOT safe in the eye area is the use of Ethylhexyl Methoxycinnamate (aka Octinoxate) which is KNOWN to harm and kill marine life. This led to Hawai'i banning it without a prescription. Even though the dosage of Ethylhexyl Methoxycinnamate in the liquid lipsticks are nominal, over time it could possibly be harmful to one's eyes. This is why it's NOT safe to use on in the eye area.


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