Deciem founder Brandon Truaxe ousted as CEO

Friday, October 12, 2018


Deciem founder and CEO Brandon Truaxe has been removed as CEO of Deciem following an emergency injunction sought by Estée Lauder following months of erratic posts and videos on the official Deciem Instagram page.

Earlier this year, Truaxe had written an open letter published on the Deciem website, which has subsequently removed, claiming illegal happenings were going on at Estée Lauder and at Deciem. The Cut reported that in the open letter, Truaxe also made claims of being forced into a mental institution but released. Depending on where this took place, most only hold a person involuntary for three days max and released if they don't pose a serious danger or threat to themselves or others.

At this time the Deciem Instagram page is offline for clean up.

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