Urban Decay: Velvetizer vs Naked Skin Loose Powder

Friday, April 20, 2018


So Urban Decay found itself in "hot water" with consumers over the packaging of their Velvetizer powder. I did see the original post made on the Facebook group Glossible on or before April 11 in which the person who posted claimed that her client peeled back the label of her Velvetizer only to discover it was actually Naked Skin loose powder. I said something to effect that the products are different and then gave an example of how packaging is recycled, which I'll talk about more below.

Images from Facebook.

So the back story.... In 2012, the subscription sampling service Ipsy sent out to subscribers a sample of X Out by Proactive which at the time was part of Guthy-Renker and was brand spanking new. Unfortunately, there was a scandal revolving around the X Out Shine Control due to the fact that Guthy-Renker used a tube from their Meaningful Beauty by Cindy Crawford Deep Cleansing Masque as the sample tube. What had happened was someone on Makeup Talk or on Ipsy's Facebook wall peeled the label off her X Out sample and discovered the tube used came from a different line. Of course, people freaked out and were claiming it was the same product. I contacted Guthy-Renker who sent me a full sample of the Cindy Crawford Meaningful Beauty Deep Cleansing Masque and found that the two were radically different products with the mask being a clay mask and the Shine Control being clear and not a clay masque.

I also contacted the FDA back then as they are the ones who regulate packaging labels, and was essentially told that it's legal and permissible for a company to use packaging from a different line - so long as it was unused and the correct ingredients were listed on the new label.

This is exactly what happened here with the Urban Decay Velvetizer using the leftover (new and unused) packaging from their old Naked Skin Loose Powder line. The original design for the packaging was by Fusion Packaging who has designed and made for them in the past and I'm sure the cost of making this packaging wasn't cheap so why wouldn't UD use up the last of their packaging inventory and repurpose it for this? That's exactly what happened and finally, they took to Facebook and posted this.

Image from Facebook.

So are the products the same? I don't know but judging from the ingredients for both the NAKED Loose Powders and the Velvetizer the ingredients are very similar with only a few changes. That said, you can have the same ingredients but be two different products if the proportions are different.
Image from Urban Decay.
NAKED Loose Powder
INGREDIENTS
NAKED LIGHT: Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Ethylhexyl Palmitate, Isoceteth-10, Phenoxyethanol, Sodium Dehydroacetate, Sorbic Acid, Ascorbyl Palmitate, Mica.

NAKED MEDIUM LIGHT, NAKED MEDIUM, NAKED MEDIUM DARK, NAKED DARK: Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Ethylhexyl Palmitate, Isoceteth-10, Phenoxyethanol, Sodium Dehydroacetate, Sorbic Acid, Ascorbyl Palmitate.

All Shades May Contain: CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI77742 (Manganese Violet), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride).
Image from Urban Decay.
Velvetizer
INGREDIENTS
Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Ethylhexyl Palmitate, Silica [Nano] / Silica, Isoceteth-10, Phenoxyethanol, Sodium Dehydroacetate, Sorbic Acid, Ascorbyl Palmitate. [+/- (May Contain/Peut contenir): CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77891 / Titanium Dioxide, CI 77007 / Ultramarines, CI 77742 / Manganese Violet, Mica, CI 77163 / Bismuth Oxychloride ].
So what are the big differences? I've put the ingredients in an Excel spreadsheet and the spaces were more for an attempt to see where the differences were. Other than that the order of the ingredients are in exact order as listed on Urban Decay's website.

Image by Zadidoll.

  1. The Velvetizer contains silica (nano) right after ethylhexyl palmitate and before isoceteth-10. None of the NAKED Skin loose powders contained that silica.
  2. The NAKED Skin in light contained mica while the darker shades did not. In Vevetizer Mica may or may not be added. (Which honestly makes no sense to me since it's just one shade so the "may or may not" portion shouldn't apply as it would or wouldn't since it's one color.) In Velvetizer, the mica is also the second to last ingredient and as part of "may or may not include".
  3. In all shades from NAKED Skin Loose Powder CI 77891 (Titanium Dioxide) was the first "May or may" not ingredient while in Velvetizer it's the fourth ingredient from that section behind the CI 77491/77492/77499 (Iron Oxides).
  4. CI 77491/77492/77499 (Iron Oxides) are all listed in the Velvetine ingredients as individual items rather than group lumped together like in the NAKED powders.
  5. CI77742 (Manganese Violet) and CI 77007 (Ultramarines) are flip-flopped in Velvetine whereas in the NAKED loose powders it falls immediately right after the oxides.
  6. The last ingredient in all the powders is CI 77163 / Bismuth Oxychloride.

If you still have concerns about the packaging please contact the FDA as they are the ONLY US governing body that can investigate into the matter.

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