Estée Edit to be discontinued

Friday, June 16, 2017

Image from Estée Edit Instagram

Estée Lauder had hoped to reach younger demographics by launching Estée Edit in early 2016 using their ambassador Kendall Jenner as the face of Estée Edit. The Daily Mail is reporting that Estée Lauder is discontinuing the Estée Edit line from their brand and that it will no longer be sold by the end of 2017. Sephora*, which carries the brand online and in stores, has begun to put all Estée Edit items* on sale now.

Honestly, I'm NOT surprised the line is being dropped since Facebook likes is less than 8,200 while Instragram followers is a mere 75.4k followers. They didn't market it enough towards any demographic and seem to have depended on her followers buying the products much like Kylie Jenner uses her followers to buy her line of cosmetics.

* Affiliate link


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