Urban Decay's ELECTRIC palette

Thursday, January 23, 2014

Back in August 2013 I reported that I found a new trademark for Urban Decay called ELECTRIC. At the time I wasn't sure what it was going to be but considering how UD/L'Oreal tends to trademark new lines versus individual items I had hoped we would get a new line akin to the NAKED line but with bright, vibrant colors. Guess what was posted on Reddit by an Urban Decay employee! Big thanks to Jennifer who shared the Reddit post with me!

REVOLT - a gray/silver color.
GONZO - an electric blue
SLOWBURN - a neon orange
SAVAGE - an electric pink
FRINGE - a dark teal
CHAOS - a purpley-blue
URBAN - a royal purple
FREAK - a neon/bright green
THRASH a lime green


Edit: I contacted UD about it and obviously the PR person I contacted denied the existence of the palette (she did with NAKED3 as well, lol). She did say "We just launched Spring a week ago and it's not even in store yet. We won't have any new launches until summertime." So since this is a new item not part of the spring releases my guess is that this will be released in May or June when the summer products are launched. A few other NAKED items also have not been released yet.

Image obtained via Trademarkia.com, used under US Fair Use laws.


  1. Fringe looks amazing! I can't wait to see these swatched!

  2. These shades are right up my alley! Freak, Slowburn, and and Thrash look fantastic.

  3. oh.my.god. so much need. neon shades. cant wait to look like like Rainbow brite

  4. I've been dying for new brights from UD for and eternity. I always thought they needed orange and yellow in their collection too. I can't wait!!!

  5. I have a friend who is a Core Training Specialist at Sephora University. He was just saying last week that he got to play around with this palette and said "Just wait until you see this palette. It's the most amazing thing I've seen lately!" And he sees A LOT of amazing things. I think this palette is going to be EPIC!


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